| 标题 | Weightless Mascara |
| 广告公司 | Saatchi & Saatchi |
| 广告战役 | More to it than meets the eye - Olay colour |
| 广告主 | Procter & Gamble |
| 品牌 | Olay Colour |
| 首次发布日期 | 1999 / 9 |
| 产品 | Beauty Mascara |
| 行业领域 | 化妆品、美容产品及香水 |
| 广告口号 | Weightless mascara |
| 剧情简介 | To symbolise the light feeling of wearing the mascara, a woman's eyelashes are shot to resemble a feather resting lightly on the face of the model. The title of the ad is featured in a light, swirling font, giving the impression of feathery weightlessness. |
| 媒体类别 | 杂志 |
| 市场 | 英国 |
| 创意总监 | David Droga |
| 文案 | Sarah Stoneham |
| 美术指导 | Jane Fairman |
| 摄影师 | Daniel Jouanneau |
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