Kim Papworth
Creative Director at Wieden + Kennedy
London, 英国
标题Honda Grrr Game
广告公司
广告战役 Grrr - Honda
广告主 Honda Motor Co., Ltd.
品牌 Honda
Posted6月 2005
产品 Diesel
行业领域 汽车配件与服务
剧情简介 In a first for Honda advertising, the "hate something" concept was adapted into an online game on a campaign microsite. We wrote the game-play adaptation, designed and developed the game with creative direction from Nexus productions and Wieden & Kennedy. The game has nine detailed levels for players to negotiate, gathering carrots and miraculously making unpleasant things likeable, each level rewarding the player with incredible detail and bizarre animations.
媒体类别 互动
市场 英国
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