| 标题 | Own Voice |
| 广告公司 | glue Isobar |
| 广告战役 | Own Voice |
| 广告主 | Nokia |
| 品牌 | Nokia Satnav |
| Posted | 12月 2010 |
| 行业领域 | 电信服务 |
| 哲学 | In 2010 Nokia made its voice-guided SatNav service, OviMaps, free to Nokia users. But people needed to a compelling reason to consider using it. So we created a way for them to replace robotic SatNav directions with the voices of their friends and family. We called it “OwnVoice.” Easily accessible via web, mobile, and Facebook, users were enabled to invite friends and family to record their voices. On Facebook, friends can contribute directly to a pack. In the first months of release, over a million people had used OwnVoice and the user-base increases weekly, driven entirely through word of mouth. |
| 媒体类别 | 手机广告 |
| 制作公司 | Wieden+Kennedy |
| 制作公司 | StarCut London |
| 创意总监 | Sidney Bosley |
| 创意总监 | Rob Perkins |
| 执行创意总监 | Tony Davidson |
| 执行创意总监 | Kim Papworth |
| 美术指导 | Zaid Al-Asady |
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