Kim Papworth
Creative Director at Wieden + Kennedy
London, 英国
标题Own Voice
广告战役 Own Voice
广告主 Nokia
品牌 Nokia Satnav
Posted12月 2010
行业领域 电信服务
哲学 In 2010 Nokia made its voice-guided SatNav service, OviMaps, free to Nokia users. But people needed to a compelling reason to consider using it. So we created a way for them to replace robotic SatNav directions with the voices of their friends and family. We called it “OwnVoice.” Easily accessible via web, mobile, and Facebook, users were enabled to invite friends and family to record their voices. On Facebook, friends can contribute directly to a pack. In the first months of release, over a million people had used OwnVoice and the user-base increases weekly, driven entirely through word of mouth.
媒体类别 手机广告
制作公司 StarCut London

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