| 标题 | Mountain |
| 广告公司 | TBWA\London |
| 广告战役 | Mountain |
| 广告主 | Sony Corporation of America |
| 品牌 | Sony PlayStation 2 |
| Posted | 11月 2003 |
| 产品 | Playstation 2 |
| 行业领域 | 视频游戏/电玩控制器 |
| 广告口号 | fun anyone? |
| 剧情简介 | Sony PlayStation ad where people are perpetually climbing over each other creating a human mountain. |
| 哲学 | TBWA\London and Sony PlayStation changed gaming from a individual, serious experience, to one that involved everyone in a fun atmosphere. This came full circle with the end line, 'Fun Anyone?' and the award winning advertisement Mountain. |
| 问题 | After PlayStation's initial product launch with TBWA\, it's success had created a very enviable problem, improve on its industry leading market share and meet extremely ambitious sales targets. The only problem was PlayStation's original breakthrough advertising that revolutionised the gaming world was being copied and its initial market advantage had slowly become a category convention. PlayStation needed disruption. |
| 结果 | As a result of this groundbreaking advertising Sony PlayStation exceeded it's sales targets and further distanced itself from its competitors. It enjoys 77% worldwide marketshare. |
| 媒体类别 | 电视 |
| 长度 | |
| 市场 | Europe, 英国 |
| Soundtrack | Get on Board Little Children |
| 制作公司 | Gorgeous Enterprises |
| 剪辑公司 | Final Cut |
| 音效设计公司 | Wave Studios |
| 电影 | Wave Studios |
| 广告公司制片 | Kate Hitchings |
| 导演 | Frank Budgen |
| 制作公司 | Zohar Cinema E Communicacao |
| 文案 | Paula Marcantonio |
| 文案 | Tony McTear |
| 美术指导 | Tony McTear |
| 剪辑师 | Rick Russell |
| 电影 | Marcello Durst |
| 音效设计公司 | Warren Hamilton |
| 创意总监 | Trevor Beatie |
| 美术指导 | Paula Marcantonio |
| 客户经理 | Peter Bracegirdle |
| 制片 | Paul Rothwell |
| 特效 | The Mill London |
| 音效 | Shirley Temple |
| 录音室 | Soundtree Music |
| Flash Design | The Mill London |
| 动画 | Jordi Bares |
| Telecine | Adam Scott |
| 布景设计师 | Tule Peak |
| 特效 | Liz Browne |
| 特效 | Jeff Robins |
| 特效 | Rich Betts |
| 特效 | Jordi Bares |
| 特效 | Ben Smith |
| 特效 | Adam Scott |
| 特效 | Barnsley |
| 灯光主管/照明 | Marcello Durst |
| 灯光主管/照明 | Frank Budgen |
| 音乐公司 | Soundtree Music |
| 音乐 | Peter Raeburn |
| 音效设计公司 | Peter Raeburn |
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