标题 | Housewives |
广告公司 | Mustoes |
广告战役 | Housewives |
广告主 | HP Foods |
品牌 | Lea And Perrins |
Posted | 7月 2000 |
产品 | Five Minute Marinades |
行业领域 | 汤,填料,熟调味汁 |
剧情简介 | In the background of the ad we see a black and white illustration of a 1940's housewife, holding her head in despair whilst her family wait impatiently for their dinner. In the foreground we see a full colour pack shot and prepared meal. Headline: "Oh those impatient, hungry mouths. Wish I'd had a 5 minute marinade in my day!" |
哲学 | To demonstrate the contrast of cooking and food preparation habits in decades past, against today's more instantaneous and convenient methods. |
问题 | To relay the key message that with Lea and Perrins Five Minute Marinade you get the full effect of traditional marinades, which generally have to be used overnight, within minutes. |
媒体类别 | 杂志 |
市场 | 英国 |
文案 | Rosie Elston |
美术指导 | Mary Sue Lawrence |