| 标题 | Bus |
| 广告公司 | DDB Seattle |
| 广告战役 | Bus |
| 广告主 | Martin Luther King, Jr. Day |
| 品牌 | Martin Luther King, Jr. Day |
| Posted | 7月 2001 |
| 产品 | Commemorate Martin Luther King Jr. Day |
| 行业领域 | 种族、族裔、民族及残障意识 |
| 哲学 | Fortunately, the extraordinary efforts of our Broadcast Production department and the power of the concept convinced numerous vendors up and down the West Coast to contribute time and resources for a project they believed in. What resulted was "Bus", a powerful, authentic spot shot documentary-style to place the viewer in the shoes of a Rosa Parks-esqe character. |
| 问题 | The success of this spot was the fact it was produced at all. With a miniscule budget and imposing timeline, the spot called for the re-creation of Montgomery, Alabama in the early 1960s. |
| 媒体类别 | 电视 |
| 长度 | |
| 市场 | 美国 |
| 制作公司 | Hello! |
| 创意总监 | Laurie Fritts |
| 客户总监 | Alex Barth |
| 战略企划 | George Nguyen |
| 媒介总监 | Janice Merlino |
| 文案 | Eric Gutierrez |
| 美术指导 | Randy Gerda |
| 广告公司制片 | Deborah Narine |
| 广告公司制片 | Heidi Molden |
| 导演 | Michael Karbelnikoff |
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