| 标题 | Lonely woman |
| 广告公司 | Harrison & Star |
| 广告战役 | Signs of Hope |
| 广告主 | Family Reach |
| 品牌 | Family Reach |
| 首次发布日期 | 2020 / 10 |
| 行业领域 | 公共安全、保健及卫生 |
| 广告口号 | Prayers don't pay the rent |
| 剧情简介 | You got cancer. You cleaned out your 401K. Out-of-pockets are piling up. You take a sick day to get treatment. But you need money for those bills. And then there’s the pandemic. Forget the mail, it’s just more bills. The utilities are in collection. Now they’re calling your cell. Is this a health crisis or a financial one–or does it even matter? Enter Family Reach. They provide financial relief to those facing hardship due to a cancer diagnosis. This campaign illustrates the vulnerability that anyone of us would face if we found ourselves in the same situation. |
| 媒体类别 | 平面 |
| 执行创意总监 | Adam Hessel |
| 集团创意总监 | Daniel Jay |
| 联合创意总监 | Glenn Batkin |
| 创意总监 | Erik Vervroegen |
| Design Director | Alec Vianu |
| Copy Supervisor | Nic Nocetti |
| 联合创意总监 | Alex Avsharian |
| Group Strategy Director | Patricia Berry |
| Associate Planning Director | Lauren Zigarelli |
| Group Account Manager | Ashley Lynch |
| 摄影师 | Phil Penman |
| 创意总监 | Mike Sullivan |
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