标题 | Running in Place |
广告公司 | Leo Burnett Chicago |
广告战役 | Running in Place |
广告主 | General Motors Corp. |
品牌 | Buick |
Posted | 10月 2011 |
行业领域 | 轿车 |
哲学 | Buick's new ad campaign was created by Leo Burnett Detroit to showcase its new eAssist drivetrain technology, which allows drivers to switch to electric power while stopped. The campaign centers on the idea, "You don't keep running while you're stopped, so why should your car engine?" |
媒体类别 | 互动 |
摄影 | Mark Plummer |
导演 | Erich Joiner |
制片 | Mark Nicholas |
文案 | Tim Thomas |
美术指导 | Steve Glinski |
创意总监 | Tim Thomas |
创意总监 | Steve Glinski |
执行创意总监 | Steve Chavez |
创意总监 | Peter McHugh |