Hal Curtis
创意总监 at Wieden + Kennedy
Portland, 美国
标题Engine
广告公司
广告战役 Livestrong Integrated Campaign - Nike Foundation
广告主 Nike
品牌 Nike Livestrong Foundation
首次发布日期 2010 / 7
行业领域 疾病认知、救助机构
广告口号 Just do it.
剧情简介 “Engine” is a Nike film about LIVESTRONG. The film finds Lance Armstrong climbing a mountain on a training ride. Around him, fuelling him, are a peloton of voices. These voices are the words of people all over the world making efforts in the spirit of LIVESTRONG. As Lance Armstrong rides, the voices tell of people facing challenges, facing cancer, coming to grips with what’s next, getting up and improving their lives, inspiring others and making amazing goals come to life all over the world. In the end, the “engine” in the film is both Lance Armstrong and the meaning of LIVESTRONG in all these people’s lives. It’s what can be accomplished together with the idea of living better and supporting each other all summed up with Nike and its message of human potential: Just do it.
媒体类别 电视
长度
市场 美国
制作公司
剪辑公司
创意总监
创意总监
美术指导
文案
美术指导
广告公司制片
客户总监
执行创意总监
执行创意总监
广告公司执行制片
导演

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