Anna Forsberg
Art Director at Traffic
Stockholm, 瑞典
标题Safest Hands
广告公司
广告战役 Safest Hands
广告主 The Swedish Post
品牌 The Swedish Post
Posted11月 2012
行业领域 邮购公司
剧情简介 The brief was to encourage young Swedes to send more parcels with the Swedish Post.
We challenged the Swedish population with the competition 'Do you have Sweden's safest hands', where everyone with an iPhone could become mail carriers. We kicked of the challenge by packing 42 parcels with secret stuff. Everyday at 6 AM, 12 PM and 6 PM we released a virtual parcel in the app. If you delivered the virtual parcel intact, before everyone else, you won its real content.
媒体类别 手机广告
客户总监
Graphic Designer
Graphic Designer
广告公司制片
美术指导
文案
创意总监

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