| 标题 | Nike By You |
| 广告公司 | Gretel |
| 广告战役 | Nike By You |
| 广告主 | Nike |
| 品牌 | Nike |
| 首次发布日期 | 2019 |
| 行业领域 | 服装、时装和鞋类 |
| 哲学 | Our assignment began as a straightforward task: clarify the communication of Nike iD. But it quickly grew in nature, becoming a bigger assignment to define co-creation within Nike – between brand and consumer, empowering athletes* to design, discover and celebrate their individuality. To do so, we created a system that visually communicated close collaboration. Now, Nike forms the base layer, acting as the technical innovator, while athletes are given free rein to bring their personal creativity and style to life. Together, the elements express the new collaborative world of Nike By You. |
| 媒体类别 | Packaging, Branding & Design |
| 执行创意总监 | Greg Hahn |
| Strategy Director | Daniel Edmundson |
| Strategist | Carter Bird |
| Designer | Andrew Keating |
| Designer | Elaan Bourn |
| 联合创意总监 | Simon Chong |
| Head of Design | Dylan Mulvaney |
| Animator | Eddy Nieto |
| Project Manager | Claire Banks |
| Creative Strategy | Jonathan Hum |
| 创意总监 | Colin Cornwell |
| 创意总监 | Meirion Pritchard |
| Brand Marketing | Keely Phillips |
| Brand Marketing | Tyler Willingham |
| Design Studio | Gretel |
| Operations | Nicole Ishida |
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