| 标题 | Live Vines |
| 广告公司 | BBDO New York |
| 广告战役 | Live Vines |
| 广告主 | Lowe's |
| 品牌 | Lowe's |
| 首次发布日期 | 2015 |
| 行业领域 | 家用电器、家具及园艺工具 |
| 哲学 | Lowe's Home Improvement stores are opening in Manhattan for the first time. We needed a way to get busy New Yorkers to stop and take notice of the new location. Lowe's is well known for their six-second home improvement tips on Vine. So we decided to build real life Fixinsix Vines inside the store windows on 6th Avenue. The fully animated dioramas operated in six-second loops. And the tips they demonstrated were tailored to New York City Living: “Hang your bike from the ceiling to save space.”“Paint the room a light color to make it seem bigger.” We even added interactive “like” buttons and digital loop counters to the installations. Plus we marked out spots for people to film and upload them to social media. It was a great way to launch Lowe’s in Manhattan. |
| 媒体类别 | 案例研究 |
| 长度 | |
| 客户经理 | Jim Reath |
| 客户经理 | Bob Estrada |
| 客户经理 | Andrew DeBenedictis |
| 客户经理 | Tyler Harris |
| Planning Directtor | Emily Viola |
| 首席创意官 | David Lubars |
| 首席创意官 | Greg Hahn |
| 执行创意总监 | Tim Bayne |
| 执行创意总监 | Lauren Connolly |
| 创意总监 | Molly Adler |
| 联合创意总监 | Carolyn Davis |
| 联合创意总监 | Matthew Page |
| 文案 | Matthew Page |
| Head of Production | David Rolfe |
| 制作公司 | The Kitchen |
| 执行制片 | Kristin Tomborello |
| Intreactive Producer | Mo Twine |
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