Stelara - "Friend of Honor"

McCann Health

McCann Health New York, 美国

奖项

6155

该广告属于ACT Responsible项目展品

品牌: Stelara
国家: 美国

广告主: Janssen Pharamaceuticals

标题	Friend of Honor
Brief	In these two films, psoriasis sufferers try to convince themselves that they’re better off hiding their skin condition. A man goes to the pool early so he can swim without anyone seeing him. A woman refuses to be maid of honour at her best friend’s wedding so she doesn’t have to wear a skin-revealing outfit. But as they reflect, they also realise they’re missing out. The man can’t swim with his little boy. The woman can’t be there for her friend. Instead of living a smaller life, get treatment for psoriasis from Stelara.
广告公司	McCann Health
广告战役	Psoriasis: The Inside Story
广告主	Janssen Pharamaceuticals
品牌	Stelara
Posted	11月 2017
行业领域	保健与医药产品
剧情简介	“Psoriasis: The Inside Story (FriendofHonor)” is an online film that elevates the perception of psoriasis from a skin condition to a human condition: Affecting choices, experiences, and relationships. Its goal is to spark the realization that coping with psoriasis, rather than treating, leads to a smaller/more isolated life STELARA® is a prescription medicine approved to treat adults 18 years and older with moderate or severe plaque psoriasis that involves large areas or many areas of their body, who may benefit from taking injections or pills (systemic therapy) or phototherapy (treatment using ultraviolet light alone or with pills).
媒体类别	电视
创意总监	Auge Reichenberg
创意总监	Michael Field
创意总监	Oliver Trower
创意总监	Frank Mazzola
摄影师	Jon Peter
制作公司	Great Guns USA
导演	Duncan Christie
制作公司制片	Thom Fennessey
广告公司制片	Meredith Rizzardi
广告公司制片	Dan Gross
Account Service	Greg Lao
Account Service	Alison Loiacono
剪辑师	Paul La Calandra
剪辑师	Matt Hartmann
剪辑师	Sam Pugliese-Kipley
Strategist	Priya Karnik
Graphic Designer	Marina Tanner