| 标题 | You are bigger than you think |
| 广告公司 | Barrett Hofherr |
| 广告战役 | You are bigger than you think. |
| 广告主 | California Coastal Commission |
| 品牌 | California Coastal Commission |
| Posted | 11月 2023 |
| 行业领域 | 环境与生态问题 |
| 剧情简介 | A pro bono campaign to promote the 39th Annual Coastal Cleanup Day program on September 23. Paid social media assets are running from now until the day of the event. Additionally, posters and postcards are being distributed to drive awareness. On Cleanup Day, the CCC deploys thousands of volunteers across the state wearing event t-shirts designed by Barrett. Their mission is to remove huge amounts of plastic and harmful trash from inland waterways and coasts before it reaches the ocean and breaks down into harmful microplastics. Participants in California take part of one of the largest volunteer events in the world. The campaign targets a family-oriented audience. Half the event’s volunteers are children under age 18 who attend with a parent or chaperone. Forty percent of attendees are members of an organization, such as Girl/Boy Scouts or a school environmental club. |
| 媒体类别 | 平面 |
| 摄影师 | Brad Kayal |
| Associate Strategy Director | Kevin Albrecht |
| 设计师 | Annika Ide |
| 美术指导 | Daisy Serafini |
| 首席创意官 | Jamie Barrett |
| Head of Design | Ted Bluey |
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