| 标题 | Fiesta Bowl |
| 广告公司 | Wieden + Kennedy |
| 广告战役 | NCAA Football '08 - EA Sports |
| 广告主 | Electronic Arts Inc. |
| 品牌 | EA Sports |
| Posted | 7月 2007 |
| 产品 | NCAA Football '08 |
| 行业领域 | 视频游戏/电玩控制器 |
| 广告口号 | How Does It Feel? |
| 剧情简介 | Shot entirely using NCAA Football 08 game footage, this spot changes the history of the final play of the epic 2007 Fiesta Bowl match-up between the heavily favored Oklahoma Sooners and underdog Boise State Broncos. Similar to the real game, Boise State attempts the Statue of Liberty play on the game winning 2 point conversion attempt. This time, though, an Oklahoma linebacker stuffs the Broncos running back just short of the end zone. |
| 问题 | To create excitement around the launch of NCAA Football '08 and allow college football fans to interact more deeply than ever with their favorite teams. |
| 媒体类别 | 电视 |
| 长度 | |
| 音乐公司 | Extreme Music |
| 音效设计公司 | Joint Editorial House |
| 创意总监 | Jose Cabaco |
| 创意总监 | Tim Wolf |
| 文案 | Clarence Ford |
| 美术指导 | Sean Donnell |
| 客户总监 | Steve Barry |
| 客户总监 | Victoria Krueger |
| 广告公司制片 | Endy Hedman |
| 执行创意总监 | Jelly Helm |
| 执行创意总监 | Steve Luker |
| 广告公司执行制片 | Ben Grylewicz |
| 制作公司 | Form |
| 导演 | Jesse Dylan |
| 音乐公司 | MoPhonics |
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