Island’s Edge - "It’s better, less bitter"

Publicis Dublin

Publicis Dublin Dublin, 爱尔兰

奖项

9812

品牌: Island’s Edge
国家: 爱尔兰

广告主: Heineken

标题	It’s better, less bitter
广告公司	Publicis Dublin
广告战役	It’s better, less bitter
广告主	Heineken
品牌	Island’s Edge
首次发布日期	2022 / 11
行业领域	啤酒，苹果酒
剧情简介	Irish people love the idea of drinking stout, but they don’t always love the taste of it. So, Heineken developed a new Irish stout to please more Irish palettes. They called it Island’s Edge. Just one tiny obstacle in the way - a not so little brand called Guinness! So how do we get drinkers to start ordering Island’s Edge in Ireland without feeling that they’re going to be laughed out of the pub?We needed to arm drinkers with a response to the question, “what are you drinking that stuff for?” The answer lied in the core product truth. It’s less bitter. So we created a campaign saluting people who also leave the bitterness behind…or try to. And in turn it resonated with a new kind of stout drinker, less traditional, more optimistic, less likely to be found drowning their sorrows at the bar
媒体类别	互动
长度	60 seconds
制作公司	O Positive
创意总监	Gerard Roe
创意总监	Peter Dobbyn
文案	Paul O’Loughlin
Head Of Planning	Chloe Hanratty
战略企划	Denisse Achata
Head of Production	Niamh Skelly
制片	Claire Boylan
Business Director	Sinead Dennis
客户总监	Ruth McCormack
客户经理	Cormac Dooley
导演	David Shane
Assistant Director	Michael Clancy
执行制片	Ralph Laucella
执行制片	Marc Grill
制片	Nell Jordan
摄影指导	Sebastian Blenkov
Production Service Company	Saturday Films
媒介公司	Dentsu BLD Europe Group
Strategy Director	Dael Wood
Media Account Director	Amy Jope
Media Account Director	Kieran Lynch