Charlie Smith
Account Director at POSSIBLE
Los Angeles, 美国
标题Guide Dogs support
广告公司
广告战役 We Find the Way
广告主 Guide Dogs
品牌 Guide Dogs
首次发布日期 2023 / 3
行业领域 疾病认知、救助机构
剧情简介 The video tells the story of two brothers growing up together. One of the siblings is impacted by visual impairment as he grows but with the different types of support afforded by Guide Dogs over the years, our hero can be seen thriving in independence and continuing to prank his brother, well into adulthood.
哲学 The campaign’s casting includes people with lived experience of sight loss, to ensure authentic representation of the organisation’s service users. The production team consulted with Guide Dog inhouse specialists, people with sight loss and Guide Dog users at key stages of the process to ensure the production was fully accessible and the action authentic.
媒体类别 电视
长度
Production (Agency)
Editorial
首席创意官
创意团队
创意团队
客户总监
客户主管
广告公司制片
production director
Producer
Production Assistant
执行制片
项目经理
Post Production/VFX
剪辑师

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