标题 | Guide Dogs support |
广告公司 | The Gate |
广告战役 | We Find the Way |
广告主 | Guide Dogs |
品牌 | Guide Dogs |
首次发布日期 | 2023 / 3 |
行业领域 | 疾病认知、救助机构 |
剧情简介 | The video tells the story of two brothers growing up together. One of the siblings is impacted by visual impairment as he grows but with the different types of support afforded by Guide Dogs over the years, our hero can be seen thriving in independence and continuing to prank his brother, well into adulthood. |
哲学 | The campaign’s casting includes people with lived experience of sight loss, to ensure authentic representation of the organisation’s service users. The production team consulted with Guide Dog inhouse specialists, people with sight loss and Guide Dog users at key stages of the process to ensure the production was fully accessible and the action authentic. |
媒体类别 | 电视 |
长度 | |
Production (Agency) | Dark Energy Films |
Editorial | Marshall Street Editors |
首席创意官 | Lucas Peon |
创意团队 | Charlie Smith |
创意团队 | Max Gill-Engel |
客户总监 | Rachel Furness |
客户主管 | Georgina Smellie |
广告公司制片 | Katy Hampson |
production director | Arni Thor-Jonsson |
Producer | Phil Barnes |
Production Assistant | Jamilla Hardy |
执行制片 | Matt Brown |
项目经理 | Poppy Shafto |
Post Production/VFX | Creative Outpost |
剪辑师 | John Mayes |