Heinz - "Ridiculously Late. Ridiculously Good"

Wunderman Thompson

Wunderman Thompson London, 英国

6839

品牌: Heinz
国家: 英国

广告主: Kraft Heinz

标题	Ridiculously Late. Ridiculously Good
广告公司	Wunderman Thompson
广告战役	Ridiculously Late
广告主	Kraft Heinz
品牌	Heinz
首次发布日期	2022 / 8
行业领域	蛋黄酱，番茄酱，芥末
广告口号	Ridiculously Late. Ridiculously Good
哲学	Heinz, the iconic brand and tomato experts established in1869, made consumers wait more than 150 years for a tomato pasta sauce. Ithas also been more than 150 years since the beautiful sport of football wasinvented by the English, who have now finally won the European footballChampionship!Created by Wunderman Thompson Spain, the communication platform‘Ridiculously Late. Ridiculously Good’ was used to launch the new range ofHeinz Pasta Sauces. It appeared for the first-time last February acrosspress, OOH, digital TV and social. Since launch, the brand has continuedplaying on their creative concept with contextual advertising, in a seriesof reactive content to the news agenda in partnership withWunderman Thompson, Wonderland Comms and Carat Media.Yesterday, after another very long wait, the brand jumped into the socialconversation with digital ads celebrating England women’s national footballteam winning the championship and today it has published an ad in TheSun celebrating the ‘Ridiculously Late, Ridiculously Good’ result for thenation. The European football Championship reactive ad builds on the ‘RidiculouslyLate. Ridiculously Good’ communication platform that the brand used tolaunch their new range of Pasta Sauces which arrived ‘ridiculously late’ in2022, after over 150 years since Heinz first entered the UK market. TheHeinz Pasta Sauce launch campaign apologized to the British public andHeinz’ founder, Henry Heinz, for not creating the pasta sauce they deserve,until now, “because nothing so ridiculously good, has come so ridiculouslylate”. The creative concept continued for the Queen’s Jubilee, which saw afull-page ad congratulating HM Queen Victoria for her Golden Jubilee, whichtook place in June 1887 – 135 years ago. The print ad ran ‘ridiculouslylate’, two weeks after the celebrations for Queen ElizabethII’s Platinum Jubilee.
媒体类别	报纸
广告经理	Alexandra Bayet
广告经理	Caio Fontenele
Chief Client Officer	José María Piera
首席创意官	David Caballero
执行创意总监	Pipo Virgós
执行创意总监	Paco Badia
创意总监	Gloria Hernandez
美术指导	Carlos Galán
客户总监	Natàlia Gasulla
客户主管	Ariadna Vila
文案	Albert Xifra
设计师	Sergi Boixadera
媒介公司	Carat
Copywriting	Wonderland Communications