| 标题 | Jerkin |
| 广告公司 | Campbell Ewald |
| 广告战役 | Jerkin |
| 广告主 | General Motors Corp. |
| 品牌 | Chevrolet |
| 首次发布日期 | 2002 / 10 |
| 产品 | Monte Carlo |
| 行业领域 | 轿车 |
| 广告口号 | We'll Be There. |
| 剧情简介 | Two friends are stopping at a traffic light. The passenger tries to take a sip of coffee but the car jerks. This happens again and again. He catches on to his friend's hijinx, so he waits until they stop, but the light then turns green and he never gets his sip. |
| 哲学 | To attract young buyers, we focused on car culture in America. One in which Chevy has played a large role. The ads revolve around people in their cars doing things we can all identify with - in this case, teasing our passenger with the brakes. As is with the entire campaign the spot is accompanied by a popular song that mentions a Chevy in the lyrics. |
| 问题 | Make the Monte Carlo and other Chevy cars appeal to the ever hip youth market. |
| 媒体类别 | 电视 |
| 长度 | |
| 市场 | 美国 |
| 制作公司 | Biscuit Filmworks LA |
| 执行创意总监 | Bill Ludwig |
| 执行创意总监 | Jim Gorman |
| 执行创意总监 | Joe Puhy |
| 美术指导 | Robin Todd |
| 文案 | Chris Grenier |
| 广告公司制片 | Mary Ellen Krawczyk |
| 客户主管 | Andrea Wells |
| 广告经理 | Michael Clayton |
More Work
SEE ALLToyota 2
- 品牌:
- Chevrolet
- 广告公司:
- Commonwealth//McCann
Mr. Nice Guy
- 品牌:
- HAVEN
- 广告公司:
- Campbell Ewald
Dream
- 品牌:
- OnStar
- 广告公司:
- Campbell Ewald
Joyride
- 品牌:
- OnStar
- 广告公司:
- Campbell Ewald
Crash
- 品牌:
- OnStar
- 广告公司:
- Campbell Ewald
Sandman
- 品牌:
- OnStar
- 广告公司:
- Campbell Ewald
Car Carrier
- 品牌:
- Chevrolet
- 广告公司:
- Campbell Ewald
Car Carrier (60 sec)
- 品牌:
- Chevrolet
- 广告公司:
- Campbell Ewald