标题 | Social Media Hell |
广告公司 | R/GA |
广告战役 | SXSW |
广告主 | R/GA |
品牌 | R/GA |
Posted | 8月 2011 |
行业领域 | 社区网站 |
哲学 | Social media has taken over our lives. We are constantly bombarded with the opinions of our friends and followers. So we wanted to give these “gurus” and “rock stars” a place where they could thrive: in hell. Introducing Social Media Hell, a mobile site that allows users to unlock the seven levels of hell based on Dante’s Inferno, through tweets and foursquare check-ins. It launched at SXSW Interactive, where players confess their sins by checking into designated locales or selling their souls through twitter posts. A leader board took form, with the top player of SXSW becoming mayor of hell. |
媒体类别 | 互动 |
美术指导 | Robertino Zambrano |
执行创意总监 | Andy Clarke |
文案 | Chapin Clark |
文案 | Kristen Joy Watts |
联合创意总监 | Mirco Pasqualini |
首席创意官 | Nick Law |