标题 | Parking Meter |
广告公司 | Ogilvy UK |
广告战役 | Blank Canvas - Ford |
广告主 | Ford Motor Company |
品牌 | Ford |
Posted | 5月 2008 |
产品 | Kuga |
行业领域 | 四轮驱动,SUV(运动型多功能车) |
广告口号 | Kuga from Ford. Feel the difference |
哲学 | The creative idea is born from a blank canvas, and questions and why do objects from our everyday lives have to follow the same old design rules? And in turn, why should a 4x4 have to look like a tank. Not so in the case of Kuga |
问题 | To deliver a pan-European multi-media campaign for the Ford Kuga their first entry into the highly competitive crossover market alongside models such as Toyatas RAV4. Kuga is positioned as a Kinetic All Wheel Drive Crossover and takes its cues from the key principles of Kinetic Design Fords new approach to vehicle design, a la the new Mondeo and Focus. |
媒体类别 | 电视 |
长度 | |
市场 | Europe, 法国, 德国, 英国, 意大利, 西班牙 |
后期制作 | MPC LDN |
剪辑公司 | Final Cut |
创意团队 | Björn Persson |
创意团队 | Richard Baynham |
创意团队 | Paul Miles |
创意团队 | Adam Staples |
创意总监 | Greg Burke |
客户企划 | Stephen Wallace |
导演 | Nicolai Fuglsig |
制作公司 | Morton Jankel Zander (MJZ) |