Richard Baynham
创意团队 at Ingo
Stockholm, 瑞典
标题Blank Canvas
广告公司
广告战役 Blank Canvas - Ford
广告主 Ford Motor Company
品牌 Ford
Posted5月 2008
产品 Kuga
行业领域 四轮驱动,SUV(运动型多功能车)
广告口号 Kuga from Ford. Feel the difference
哲学 The creative idea is “born from a blank canvas”, and questions and why do objects from our everyday lives have to follow the same old design rules? And in turn, why should a 4x4 have to look like a tank. Not so in the case of Kuga
问题 To deliver a pan-European multi-media campaign for the Ford Kuga – their first entry into the highly competitive crossover market alongside models such as Toyata’s RAV4.


Kuga is positioned as a “Kinetic All Wheel Drive Crossover” and takes its cues from the key principles of “Kinetic Design” – Ford’s new approach to vehicle design, a la the new Mondeo and Focus.
媒体类别 电视
长度
市场 Europe, 法国, 德国, 英国, 意大利, 西班牙
后期制作
剪辑公司
创意团队
创意团队
创意团队
创意团队
创意总监
客户企划
导演
制作公司

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