CORONATION FUNDS – Directed by Dean Blumberg

Massif director Dean Blumberg has just completed a stunning commercial for Ogilvy South Africa and their client, Coronation Funds. This entertaining idea borrows from the themes of some age old classic cigarette advertising where beautiful young people traverse the globe visiting glamorous locations as if money was no object, but it twists the theme to ask the question: how long will you have to wait to retire and for your investments to have grown enough for you to enjoy these sort of worldly experiences? This commercial is a breath of fresh air in the financial category and should remind many people of those magnificent cinema commercials that we so loved in the past, generate a laugh or two, and make you think about investing into Coronation Funds before you’re too old to enjoy your money.

The commercial was entirely shot in and around Cape Town and with tremendous consideration given to the production design and editing, in order to make it look as if we travelled the world. The close collaboration between Ahmed Tilley, Ogilvy, the Coronation clients and Massif was critical towards achieving the huge production value that this commercial portrays.