| 标题 | Sport is a Gift |
| 广告公司 | The General Store |
| 广告战役 | Sport is a Gift |
| 广告主 | Rebel Sport |
| 品牌 | Rebel Sport |
| 首次发布日期 | 2023 / 11 |
| 行业领域 | 杂货店、专卖店 |
| 剧情简介 | In the hero film, the boy stumbles upon faded photos of his mother, a hardworking nurse who he discovers was a marathon runner in her former life. Inspired, he seeks to reignite his mum’s passion for sport and reconnects her with a forgotten part of her identity. |
| 哲学 | Inspired by rebel’s brand purpose – the transformative power of sport – creative agency The General Store has launched a Christmas campaign that follows the touching journey of a young boy giving his mother a meaningful gift to lift her spirits through the holiday period. The ‘Sport is a Gift’ integrated campaign is rolling out across cinema, online video, social and broadcast video on demand. The film was directed by Patrick Fileti, whose client experience spans Google, Canon, Lexus and Porsche. Utilising The General Store’s expertise in architecture and interiors, the work also extends across all of rebel’s shop front windows and in-store visual merchandising. |
| 媒体类别 | 电影 |
| 长度 | |
| Soundtrack | Love by Facesoul |
| 制作公司 | Clockwork Films |
| 广告经理 | Rosemary Martin |
| 广告经理 | Brock Coleman |
| 广告经理 | Olivia Stacy |
| 广告经理 | Zoe Phillips |
| 广告经理 | Belinda Natoli |
| CEO / Partner | Matt Newell |
| Chief Strategy Officer / Partner | Danny Lattouf |
| 首席创意官 | Marcus Tesoriero |
| 美术指导 | Daniel Li |
| 文案 | Mitch Taylor |
| Group Account Director | Natalie Alaimo |
| 客户总监 | Chloe Geggus |
| 广告公司制片 | Hamish Roxburgh |
| 导演 | Patrick Fileti |
| 摄影指导 | Campbell Brown |
| 执行制片 | Rosie Parker |
| 执行制片 | Heath George |
| 剪辑师 | Matt Maunsell |
| Colorist | Yanni Kronenberg |
| 音效设计公司 | Smith & Western |
| Music Composer / Producer / writer | Faisal Salah |
| Cast | Angela Moutinho |
| Cast | Reagan Swao |