| 标题 | Double Jacket Jimmy |
| Brief | Double Jacket Jimmy wears two jackets no matter what the situation. We see him on a date, at the club, and on a crowded subway. Not a drop of sweat, and always two jackets. He insists: “Cause single jacket Jimmy ain’t no Jimmy.” To keep his double-jacket style impeccable and dry, he uses the new Axe Adrenaline antiperspirant that activates with body heat. |
| 广告公司 | Ponce MullenLowe |
| 广告战役 | Nicknames |
| 广告主 | Unilever |
| 品牌 | Axe |
| Posted | 11月 2017 |
| 行业领域 | 盥洗用品 |
| 剧情简介 | This story is about Jimmy, Double Jacket Jimmy. He wears two jackets no matter the place or the weather; he sticks to his style. We see him on a date, we see him at the club and not a single drop of sweat. We see him on a crowded subway carrying his office supplies after quitting his job; everyone’s sweating but him. He has been seen leaving girls or even a shoe, but would never leave his second jacket. “Cause single jacket Jimmy ain’t no Jimmy”. To keep his double-jacket style impeccable and dry, he uses the new Axe Adrenaline Anti-perspirant that activates with body heat. Now he can forget about sweat and stick with his style, which is certainly NOT negotiable. |
| 媒体类别 | 电视 |
| 制作公司 | Landia |
| 创意总监 | Luigi Ghidotti |
| 创意总监 | Matías Ballada |
| 创意总监 | Eric Chaulet |
| 创意总监 | Ignacio Pérez De Muro |
| 导演 | AGUSTIN ALBERDI |
| 广告公司制片 | José Silva |