| 标题 | Capicúa |
| 广告公司 | DAVID |
| 广告战役 | Palindrome |
| 广告主 | Alto Comahue Shopping |
| 品牌 | Alto Comahue Shopping |
| 首次发布日期 | 2015 / 5 |
| 行业领域 | 百货公司、超市 |
| 哲学 | For the launch of Alto Comahue Shopping Center, DAVID created the campaign "Capicúa" (Palindrome). It's located in Neuquén, Argentina, and it’s the only city in the country whose name reads the same forwards and backwards. Since the mall reflects the lifestyle of Neuquinos (citizens of Neuquén), the concept follows this same train of thought, sticking to the palindrome concept of "Yo Voy" (I go). |
| 媒体类别 | 影视 |
| 长度 | |
| 制作公司 | Landia |
| Director | MARTÍN RIETTI |