| 标题 | Reverse |
| 标题 (原始语言) | Future is Forwards |
| 广告公司 | Halal |
| 广告战役 | Ride the Future |
| 广告主 | Vanmoof |
| 品牌 | Vanmoof |
| 首次发布日期 | 2021 / 8 |
| 行业领域 | 自行车 |
| 剧情简介 | The new film opens on an all-too-familiar scene: the chaos of a city center in gridlock. And as sweaty commuters climb back into their metal boxes, the film’s message is clear: car domination is a thing of the past. We witness a car collision unfold in reverse; angry and frustrated drivers; stressed pedestrians in a hazy fog of pollution; and a cramped bus with frustrated passengers packing in like sardines. It’s not a pretty sight. Triumphantly, a bike and its rider rise above the clamor of the city and glide serenely through the chaos. Effortlessly moving forward, she zips through the gridlock, while all around her, cars and their drivers symbolically reverse in time. VanMoof’s commercial demonstrates that returning to the dysfunctional status-quo of congestion, pollution, and road rage is not the way forward. Riding bikes, on the other hand, is the breath of fresh air that both our environment and city-dwellers desperately need. |
| 媒体类别 | 电视 |
| 长度 | |
| 制作公司 | Halal |
| 创意总监 | Pascal Duval |
| Head of Production | Joeri Breebaart |
| 项目经理 | Samara Van der Valk |
| 导演 | Paul Geusebroek |
| 摄影指导 | Menno Mans |
| 执行制片 | Gijs Determeijer |
| 制作公司制片 | Job Sanders |
| 制作公司制片 | Josefine Bothe |
| Production Coordinator | Sara Iseli |
| Service Production | Shelter |
| 剪辑师 | Brian Ent |
| 音效设计公司 | Sauvage Sound Studios |
| 音乐公司 | Sizzer |
| Grading | Laurens Orij |
| 后期制作 | Glassworks Amsterdam |
| Chief Marketing Officer (CMO) | Andrew Smith |