Contact Information
Grand Visual Theory Ltd London House 9a Margaret StreetLondon W1W 8RJ
英国
电话:
+44 (0)20 3205 0011
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Basic Info
成立年份: 2005
成立年份: 2005
Grand Visual
Grand Visual Theory Ltd London House 9a Margaret StreetLondon W1W 8RJ
英国
电话:
+44 (0)20 3205 0011
电子邮箱:
Digital Synchronised Outdoor
In a big train station, the National Centre for Domestic Violence and JWT London have coordinated and used JC Decaux digital outdoor network to raise awareness about domestic abuses and to urge people not to be a silent witness. How did it work? The outdoor feature a woman who lives an abusive domestic situation, with a call for action. Using their smartphones, the participants are able to control the man in dragging him away from the woman on to the other billboards. When they are separated, the screens synchronise and show the same message incitating people to intervene.
| 标题 | Drag Him Away |
| 广告公司 | J. Walter Thompson London |
| 广告战役 | Drag Him Away |
| 广告主 | National Centre for Domestic Violence |
| 品牌 | NCDV |
| 首次发布日期 | 仅限订阅者 |
| 行业领域 | 仅限订阅者 |
| 剧情简介 | 仅限订阅者 |
| 媒体类别 | 户外广告 |
| 制作公司 | Grand Visual |
| 创意团队 | H..h T..d 仅限订阅者 |
| 创意团队 | A..m S....es 仅限订阅者 |