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CHARLOTTE FLAVAHAN
MARKETING & PR
Chloe Smith
MARKETING & PR
Basic Info
奖项: 200
创意作品: 156
CHARLOTTE FLAVAHAN
MARKETING & PR
Chloe Smith
MARKETING & PR
Interactive Digital Billboard
The Microloan Foundation is a charity providing small business loans to women in sub-Saharan Africa which has created, with its agency DLKW Lowe an innovative live donation digital billboard campaign at Westfield London. The campaign asked the public to donate via SMS and receive a customized on-screen thank you message. The screens will show an incomplete image of a smiling African woman constructed entirely from pennies. Each donation causes a new batch of coins to fall into place on the poster image until eventually the picture of the smiling woman is complete. Donors can then share their contribution with friends via Twitter, Facebook or email.
| 标题 | Pennies for Life |
| 广告公司 | MullenLowe UK |
| 广告战役 | Pennies for Life |
| 广告主 | The Microloan Foundation |
| 品牌 | The MicroLoan Foundation |
| 首次发布日期 | 仅限订阅者 |
| 行业领域 | 仅限订阅者 |
| 剧情简介 | 仅限订阅者 |
| 媒体类别 | Digital Billboard/Poster |
| 后期制作 | Absolute Post |
| 制作公司 | Rogue Films |
| 创意团队 | R....rd . W...en 仅限订阅者 |
| 创意团队 | P..l H....ck 仅限订阅者 |
| 项目经理 | G...n .. C...n 仅限订阅者 |
| 剪辑师 | ..m Car......eno 仅限订阅者 |
| 导演 | ..e t...y br....rs 仅限订阅者 |