| 标题 | Water. It's only safe while you're watching. Keep Watch. |
| 广告公司 | 303 MullenLowe |
| 广告战役 | Water. It's only safe while you're watching. Keep Watch. |
| 广告主 | Royal Life Saving Association |
| 品牌 | Royal Life Saving |
| 首次发布日期 | 2017 / 11 |
| 行业领域 | 机构/公益组织/非盈利组织 |
| 哲学 | Royal Life Saving is today launching a campaign via 303MullenLowe Sydney. Filmed in a suburban backyard, viewers see two parents keeping half an eye on their son while they tend to other activities. The moment they turn away, the water shows its dark side; the moment they turn back, the water is instantly safe again. Every year, fatal and non-fatal drowning incidents occur across Australia. Between 1 July 2002 and 30 June 2017, 461 children aged 0-4 years drowned in Australia. Of these, half occurred in home swimming pools. In 100% of child drowning cases in home swimming pools, active adult supervision had either lapsed or was entirely absent. |
| 媒体类别 | 影视 |
| 长度 | |
| 制作公司 | Good Oil |
| Chief Executive Officer (CEO) | Justin Scarr |
| TV Producer | Ana Pinheiro |
| Planner | Sarah May |
| Managing Partner | Tony Dunseath |
| Head of TV | Sean Ascroft |
| Production | Sean Ascroft |
| 执行创意总监 | Richard Morgan |
| 文案 | Misa McConnell |
| 文案 | Sean Vrabel |
| Client Services Director | Tony Dunseath |
| Business Director | Felix Curry |
| Sound Production | Nylon |
| Post Production House | The Editors |
| Producer | Chana McLallen |
| Executive Producer | Sam Long |
| 摄影指导 | Danny Ruhlmann |
| Director | Curtis Hill |