| 标题 | Say Hello to Fresh |
| 广告公司 | DDB Guangzhou |
| 广告战役 | Say Hello to Fresh |
| 广告主 | Wm Wrigley Jr. Co. |
| 品牌 | Eclipse Mints |
| 首次发布日期 | 2015 / 1 |
| 行业领域 | 巧克力，巧克力棒，糖果，口香糖 |
| 广告口号 | Say Hello to Fresh |
| 剧情简介 | Wrigley has launched a new campaign for Eclipse, its sugar-free mints. Created by DDB Group Guangzhou and DDB Sydney, the TVC centres on a young man making the best of unexpected and uncomfortable moments – including run-ins with a thug, street performers, gangsters and even a body bag. Remaining consistent with Eclipse’s brand story of seeing where ‘hello’ takes you, the TVC reinforces the notion that every new connection offers a potential opportunity. Filmed specifically for Hong Kong and Taiwan, the TVC features a young man travelling through the back streets of a dangerous city and the predicaments he finds himself in. ‘Hello’ becomes his catch cry, and with a packet of Eclipse in his pocket, he enjoys the company of his new friends. |
| 媒体类别 | 电视 |
| 长度 | |
| 市场 | 中国, 中国台湾 |
| 制作公司 | The Sweet Shop |
| 导演 | Damien Shadforth |
| Agency | DDB Sydney |
| Regional Creative Director | Andy Fackrell |