| 标题 | In My World |
| 广告公司 | Lineage Interactive |
| 广告战役 | In My World |
| 广告主 | SMS Audio |
| 品牌 | SMS |
| Posted | 11月 2014 |
| 行业领域 | 电视，高保真音响，视频播放器，个人音响及配件 |
| 广告口号 | Exceptional music experience without sacrifice. |
| 剧情简介 | YayBig Director Christian Swegal Slam Dunks SMS Audio Spot with Lineage Interactive Agency and NBA’s Carmelo Anthony YayBig and Director Christian Swegal score big time in this Web video with Lineage Interactive for SMS Audio starring NBA champ Carmelo Anthony of the New York Knicks. In My World mixes energetic lifestyle and music launching just in time for NBA season. The campaign kicks off with a spot shot using an engaging effect that fuses together beats from Drumma Boy with a soundtrack put to Melo’s spirited life. Thru Melo’s eyes, Swegal brings into play SMS Audio’s headphone technology revealing awesome sound quality, water-resistance, and sweat-proof durability, on and off the court. Melo may be living his own dream, but shooting from Melo’s POV lends to a realistic feeling of being in the star’s shoes, or in this case, borrowing his favorite headphones. Not only does the spot give a sense of what its like to be a pro basketball player, but the headphones share a huge part of the spotlight too. As if wearing a Melo suit, Swegal gives us the full-on Melo experience taking us to the gym, into the shower, for a trim at the barbershop, and onto the court to shoot some hoops. "We wanted to create a spot that was immersive and kinetic, something that would blend the worlds of music, lifestyle, and sports in a way we hadn’t seen before," said Swegal. Swegal’s In My World also accompanies a worldwide social media campaign for the SMS Audio brand. A contest called out to social media users to share the YouTube link to his video on Facebook, Twitter, or Instagram, with the hash tag #SMSAudioLife to win a pair of Melo’s choice of SMS Audio headphones. |
| 哲学 | "We wanted to create a spot that was immersive and kinetic, something that would blend the worlds of music, lifestyle, and sports in a way we hadn’t seen before." - Director Christian Swegal |
| 结果 | Swegal brings into play SMS Audio’s headphone technology revealing awesome sound quality, water-resistance, and sweat-proof durability, on and off the court. Not only does the spot give a sense of what its like to be a pro basketball player, but the headphones share a huge part of the spotlight too. As if wearing a Melo suit, Swegal gives us the full-on Melo experience taking us to the gym, into the shower, for a trim at the barbershop, and onto the court to shoot some hoops. |
| 媒体类别 | Web Film |
| 长度 | |
| 着色 | The Mill New York |
| 广告公司制片 | Anthony Rodriguez |
| 导演 | Christian Swegal |
| Agency Contribution | Lineage Interactive |
| 制作公司 | YayBig |
| 执行制片 | Adam Hendricks |
| 执行制片 | John Lang |
| 剪辑师 | Bruce Herrman |
| 剪辑师 | Tony Orcena |
| Colorist | Nick Sanders |
| 音效设计公司 | Jamie Hardt |