标题 | HSBC Hong Kong Rugby Sevens - Bring your game |
广告公司 | Saatchi & Saatchi |
广告战役 | HSBC Hong Kong Rugby Sevens - Bring your game |
广告主 | HSBC |
品牌 | HSBC |
首次发布日期 | 2013 / 3 |
产品 | HSBC Hong Kong Rugby Sevens |
行业领域 | 运动队、体育活动 |
剧情简介 | Saatchi & Saatchi's launch campaign for HSBC celebrates its sponsorship of the 2014 Cathay Pacific/HSBC Hong Kong Sevens, the jewel in the crown of the HSBC Sevens World Series. The fully integrated campaign centres on Sevens as an ‘unleashed’ form of rugby. A faster, more expressive format on the pitch, and equally expressive off the pitch, where the carnival atmosphere sees the majority of fans wear elaborate fancy dress. #BRINGYOURGAME is an invitation to players and fans to join in. The film pits elite teams from the Series – including the likes of Dan Norton from England, DJ Forbes from New Zealand and Carlin Isles from the USA – against tribes of fans dressed in outlandish costumes. An epic hip-hop style ‘battle’ ensues, with each set of protagonists showing off their respective skills. |
媒体类别 | 电视 |
长度 | |
剪辑公司 | Final Cut |
剪辑师 | Suzy Davis |
制作公司 | SomeSuch and Co. |