| 标题 | Train |
| 广告公司 | FCB Chicago |
| 广告战役 | Solutionism |
| 广告主 | The Dow Chemical Company |
| 品牌 | Dow |
| Posted | 3月 2012 |
| 行业领域 | 工业 |
| 广告口号 | Solutionism. The new optimism. |
| 剧情简介 | Dow’s new integrated branding campaign - “Solutionism. The new optimism.™” - communicates the belief that, together, science and humanity can solve anything. The creative work highlights specific Dow solutions that help address many of today’s challenges such as gluten-free bread, green rooftops, more efficient smart devices, stronger wind turbines and quieter rail systems. |
| 媒体类别 | 电视 |
| 市场 | 美国 |
| 特效 | The Mill New York |
| 剪辑公司 | Final Cut |
| 音效设计公司 | Sound Lounge |
| 首席创意官 | Todd Tilford |
| 集团创意总监 | Jon Flannery |
| 文案 | Jon Flannery |
| 美术指导 | Doug Behm |
| 集团创意总监 | Doug Behm |
| 创意总监 | Ron D'Innocenzo |
| 文案 | Ron D'Innocenzo |
| 文案 | Terin Izil |
| 美术指导 | Derek Julin |
| 广告公司执行制片 | Ivo Knezevic |
| 制作公司 | Morton Jankel Zander (MJZ) |
| 导演 | Nicolai Fuglsig |