| 标题 | Bodyright (116s) |
| Brief | INSIGHTTrying to get unwanted images of yourself removed from the internet is almost impossible.But copyrighted materials (e.g company logos and licensed music tracks) are heavily protected, with legal penalties for misuse and swift removal of content by digital platforms.IDEACopyrighted materials currently have more rights than women do over their own bodies.So we launched “ⓑodyright”—a copyright symbol for the human body.The ⓑodyright symbol could be downloaded and added to images, allowing people to “ⓑodyright” themselves.The accompanying petition put pressure on tech companies and key decision-makers to make change. |
| 广告公司 | Edelman |
| 广告战役 | Bodyright |
| 广告主 | United Nations Population Fund |
| 品牌 | UNFPA |
| Posted | 11月 2022 |
| 行业领域 | 机构/公益组织/非盈利组织 |
| 剧情简介 | In a bid to end rising online violence, the United Nations Population Fund (UNFPA) launched ⓑodyright, a new 'copyright' for human bodies. The campaign aims to raise awareness of the lack of rights individuals have over their image online and push tech companies and policy makers to take online abuse as seriously as copyright infringement. |
| 媒体类别 | 互动 |
| 剪辑公司 | Final Cut |
| 着色 | Electric Theatre Collective |
| 音效 | 750mph |
| 首席创意官 | Mattias Ronge |
| 首席创意官 | Stefan Ronge |
| 执行创意总监 | Jamie Cordwell |
| 创意总监 | Esin Cittone |
| Head of Production | Lucie Hackman |
| 制片 | Joshua Lipworth |
| Senior Vice President | Lauren Gray |
| 客户总监 | Frederica Saunders |
| Senior Account Manager | Jodie Palmer |
| Strategy Director | Karin Robinson |
| Senior Media Executive | Sarah Teitelman |
| 客户主管 | Max Tyson |
| Project Director | Emma Zadravetz |
| Project Director | Joey Jameson |
| 制作公司 | Friends Electric |
| 导演 | Geoff Parsons |
| 导演 | Yvette Paxinos |
| 执行制片 | Barney Richard |
| 制片 | Denise Flavell |
| 制片 | Giles Nathan |
| 摄影指导 | Brendan Mcginty |
| 剪辑师 | Claire McGonigal |
| Colorist | Megan Lee |
| Graphic Designer & Motion Artist | Yvette Paxinos |
| Graphic Designer & Motion Artist | Geoff Parsons |
| Graphic Designer & Motion Artist | Bradley Franklin |
| Head of Production | Martin Critchley |
| Sound Supervision | Mark Hellaby |
| Sound Designer | Ellis McGourlay |
| Music Supervision | Twenty Below Music |
| Music Supervision | Emily Pritchard |