Gravity

Tel Aviv, 以色列
标题Reality Billboard
广告公司
广告战役 Reality Billboard - Yellow Pages
广告主 Yellow Pages
品牌 Yellow Pages
首次发布日期
行业领域 黄页与目录
哲学 Now it is time to challenge the billboard format and turn it into a Reality Billboard: The ultimate entertainment experience.
The 2 reality giants:
· Eliraz Sadeh, winner of "The Big Brother" show
· Natan Bashevkin, winner of "Survivor"
will compete against each other for the title "The Billboard Master" inside a specially constructed giant billboard.

Each contender will be allocated one half of the billboard and a partition will separate the two compartments. As one of them gains more points the partition will slide over and shrink the other contender's compartment. The audience on the scene and at home will be able to aid their favorite contender by voting and helping him using the different Yellow Pages interfaces.
问题 How do you create the ultimate reality?
You take the winners of the 2 top rated reality shows in the country and set them against each other. Inside a billboard.
A new reality game format is born featuring the winners of the reality shows "The Big Brother" & "Survivor" who will compete against each other while living inside a giant Yellow Pages Billboard
The 1 million $ event, created by Shalmor Avnon Amichay/ Y&R Interactive, kicked off this morning and is the latest in a long line of the famous Yellow Pages outdoor campaigns which have been running for years, winning awards in festivals all over the world.
媒体类别 案例研究
后期制作
首席创意官
执行创意总监
创意总监
美术指导
文案
Executive Client Director
客户主管
客户主管
客户经理
客户企划
战略企划
Office Producers
摄影师
Interactive Director
创意总监
创意总监
创意团队
创意团队
客户经理
制作公司
Event Production
Content Development
Content Development
Content Development
Event Producer
广告经理
广告经理
导演

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