| 标题 | Reality Billboard |
| 广告公司 | Y&R Israel |
| 广告战役 | Reality Billboard - Yellow Pages |
| 广告主 | Yellow Pages |
| 品牌 | Yellow Pages |
| 首次发布日期 | 2010 / 9 |
| 行业领域 | 黄页与目录 |
| 哲学 | Now it is time to challenge the billboard format and turn it into a Reality Billboard: The ultimate entertainment experience. The 2 reality giants: · Eliraz Sadeh, winner of "The Big Brother" show · Natan Bashevkin, winner of "Survivor" will compete against each other for the title "The Billboard Master" inside a specially constructed giant billboard. Each contender will be allocated one half of the billboard and a partition will separate the two compartments. As one of them gains more points the partition will slide over and shrink the other contender's compartment. The audience on the scene and at home will be able to aid their favorite contender by voting and helping him using the different Yellow Pages interfaces. |
| 问题 | How do you create the ultimate reality? You take the winners of the 2 top rated reality shows in the country and set them against each other. Inside a billboard. A new reality game format is born featuring the winners of the reality shows "The Big Brother" & "Survivor" who will compete against each other while living inside a giant Yellow Pages Billboard The 1 million $ event, created by Shalmor Avnon Amichay/ Y&R Interactive, kicked off this morning and is the latest in a long line of the famous Yellow Pages outdoor campaigns which have been running for years, winning awards in festivals all over the world. |
| 媒体类别 | 案例研究 |
| 后期制作 | Gravity |
| 首席创意官 | Gideon Amichay |
| 执行创意总监 | Tzur Golan |
| 创意总监 | Yariv Twig |
| 美术指导 | Gil Aviyam |
| 文案 | Sharon Refael |
| Executive Client Director | Adam Polachek |
| 客户主管 | Aileen Tito |
| 客户主管 | Dikla Tzemach |
| 客户经理 | Daphna Tsror |
| 客户企划 | Yoni Lahav |
| 战略企划 | Zohar Reznik |
| Office Producers | Shira Robas |
| 摄影师 | Menachem Reiss |
| Interactive Director | Guy Poreh |
| 创意总监 | Sagi Blumberg |
| 创意总监 | Roy Cohen |
| 创意团队 | Tom Dolinger |
| 创意团队 | Maayan Dar |
| 客户经理 | GAdi Margulian |
| 制作公司 | P.O.V. |
| Event Production | Kuperman Productions |
| Content Development | Elad Kuperman |
| Content Development | Shabi Zeraia |
| Content Development | Asaf Forman |
| Event Producer | Liat Danzinger |
| 广告经理 | Anat Gisin |
| 广告经理 | Zeev Gruber |
| 导演 | Shahar Segal |