How to emerge in one of the most crowded advertising places: Time Square. That was the objective of Daffy’s store through its agency De Vito/Verdi. They launched a real live performance peep show activated in touching the window screen on the street. The model removes 20, 40, 60 and up to 80% of her clothes. The show ended with a neon tagline: “Wanna see more? Come downstairs”