We apologize, but this ad has been pulled due to copyright issues.
| 标题 | Pep Talk - Peyton Manning Website |
| 广告公司 | MRM NY |
| 广告战役 | Peyton PepTalks - MasterCard |
| 广告主 | Mastercard International |
| 品牌 | MasterCard |
| Posted | 9月 2008 |
| 行业领域 | 信用卡 |
| 剧情简介 | Start with a superstar athlete, mix in some sincere, yet tongue-in-cheek humor, add a dash of good looks, serve using cutting-edge technology, and what do you get? A delicious campaign result: over 91,000 text messages sent, more than 3 million unique video viewed, and over 744,000 emails sent among consumers who participated. MasterCard used the popular NFL quarterback Peyton Manning for the campaign, which allowed consumers to visit a website to trigger the creation of customized video messages from Manning to their friends. A friends finished video would appear as if Manning has filmed it just for that friend, no doubt lending the right ingredient, personalization, to have made this campaign such a success. This video case study recreates how everything comes together and shows one version of a Manning pep talk video. |
| 媒体类别 | 案例研究 |
| 长度 | |
| 市场 | 美国 |
| 更多信息 | www.priceless.com |
| 制作公司 | Epoch Films |
| 音效制作 | Sound Lounge |
| 剪辑公司 | MacKenzie Cutler |
| 集团创意总监 | Matt O'Rourke |
| 美术指导 | Mat Bisher |
| 文案 | Jason Schmall |
| 广告公司执行制片 | Julie Andariese |
| 导演 | Stacy Wall |
| 首席创意官 | Joyce Thomas |
| 演员/名人 | Peyton Manning |