In 2014 we made some big experiential projects. All of them involved a lot of conceptual thinking, user experience expertise and clever software & hardware development, not to mention on-the-ground logistics and well-captured films. We believe that experiential projects can be really great investments for brands – those we worked with saw plenty of honest, positive engagement with the physical installations convert into exponential online engagement and tons of free media. Here is a short overview of some of what kept us busy last year.
http://minivegas.net/#blog=experiential-reel-2014
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