Lloyds Banking Group has recently announced that they have selected Ogilvy Experience as their new creative partner for 121 and digital marketing, with the aim of creating more personalised experiences for their customers. The agency won the competitive pitch and will start working with the banking group from April this year, across their portfolio of brands.
According to Chris Davis-Coward, Head of Customer Engagement at Lloyds Banking Group, the company is dedicated to their purpose of helping Britain prosper and working with other experts in the field is key to achieving their goals. The company believes that their marketing disciplines require tailored solutions to deliver personalised communication experiences, which is why they have decided to work with dedicated creative and strategy partners.
Clare Lawson, CEO of Ogilvy Experience, has expressed her excitement at the opportunity to partner with Lloyds Banking Group, stating that Ogilvy Experience specializes in creating long-lasting customer relationships for brands. The company hopes to create deeply relevant customer interactions in 121 and digital channels that are unparalleled in the industry.
In addition to the partnership with Ogilvy Experience, Lloyds Banking Group has also expanded its partnership with Stick & Twist, who will serve as the company's lead strategy partner across all 121 marketing. According to Nick Baker, founder of Stick & Twist, the company is thrilled to be extending their strategic partnership with Lloyds Banking Group and has commended the company's ambition to challenge themselves and their approach to marketing strategy and planning.
These new partnerships, which represent a redesign of the agency model for the Group, will focus on delivering relevant and individually tailored 121 communications for Lloyds Banking Group's customers, powered by data and analytics. The company is looking forward to working with their new partners to help further their goal of helping Britain prosper. powered by data and analytics.
