According to the CDC, 1 in 4 US adults – 61 million Americans – has a disability that impacts daily life. The WHO says that on a global scale, disability affects over 2 billion people. Furthermore this number is set to grow as the population ages. Today though, that is a staggeringly high number of people with a disability for whom the internet and all its resources, is inaccessible.
There are three considerations when designing and implementing next-generation apps and websites: Commercial impact, compliance with ADA legislation and ethics. As an ever-increasing volume of consumer touch points are transacted via the internet, it is critical that websites, apps and social platforms adapt their design and function to meet accessibility guidelines. In return for investing in this compliance, brands are opening opportunities to connect with this sizeable audience and in turn, boost revenue.
Perhaps the most important consideration though is simply doing the right thing. Tech company accessiBe crafted a digital ad campaign through Borax Creative Filmmaking that draws attention to these untapped consumers and the types of services they would like to use. The campaign includes a 60sec commercial titled #WeAreUnstoppable accompanied by a series of behind-the-scenes interviews with the cast of the lead spot, the Unstoppables. The creative work focuses on the fact that people with disabilities, just the same as people without disabilities want access to the most powerful resource out there - the internet - with a call to action for business owners to make their sites accessible to everyone. And not because it’s the law but because it’s simply the right thing to do.
Behind the Scenes Interviews:
Through this incredibly human campaign, accessiBe positions web accessibility as a significant opportunity to win hearts and minds.
Start your web accessibility journey now with accessiBe’s partnership program for agencies. Book a free demo with an expert and gain a free web accessibility license for your agency today.
