Clarins, one of the most trusted and respected beauty brands, has selected media agency Spark Foundry to handle its media scope in the UK.
As their incumbent media agency, Spark Foundry has a long-standing partnership with Clarins and has supported the brand with a wide range of new product launches, ventured into new media channels such as CTV, and put Clarins at the forefront of progressive conversations around the menopause.
As part of the win, Spark Foundry will continue to handle media strategy, planning and buying, including performance media, across the entire Clarins skincare and makeup range.
Lorraine Barnett, Marketing Director at Clarins UK, said: “Spark Foundry has the perfect combination of strategic minds and market-leading planning, underpinned by their Epsilon Core ID data platform which we were very impressed by during the pitch. They know our business and how to accelerate our growth in an increasingly tough landscape. On a personal level, I am so excited to continue our relationship with the Spark Foundry team.”
Pete Edwards, Chief Executive at Spark Foundry UK said: “The last few months have been some of the best in our agency’s history. As we continue to grow, strengthening relationships with prestigious brands like Clarins has never been more important. I’m thrilled that we get to continue working with Clarins who are pushing the boundaries in skincare innovation. I can’t wait to see what we can achieve with them next year and beyond.”
