Carlos Peñaherrera, CEO of Ogilvy Peru and Ecuador, announced the beginning of a new era for Ecuador under his management: "I am very happy to have recently joined Ogilvy and take on the challenge of leading this market that has a great potential”.
The executive highlighted the goals of the Ecuadorian industry and its impact on the region. "Our goal is to continue to grow and enhance our expertise in the local market. The focus will be on bringing brands closer to their consumers through the most creative business solutions based on our 'Borderless Creativity' model. We are looking for new businesses, besides making synergies at a regional and global level, which will allow us to generate more efficiencies. Fortunately, this will also imply a structural growth which we will be developing along with Sandra Valdés, Chief Growth Officer Ecuador, and Gastón Potazs, Chief Creative Officer Andina"
Horacio Genolet, CEO of Ogilvy Latina, expressed: "In recent years, Ogilvy Latina has grown significantly, and we continue along the same path. Carlos’ arrival allows us to develop and consolidate Ogilvy’s culture in Ecuador, and thus strengthen the business. Without a doubt, his vision as a leader in countries such as Peru and Ecuador, is a great asset for our region. Carlos knows very well what brands need, and we will be there to offer our different capabilities".
