B&Partners.co - The Brandtech Network announces to the market this week that the Vitrio agency, owned by the founding partners and executive directors Gerson Ribeiro and Maurício Zimmermann, becomes part of the network. Vitrio is an agency that connects to its clients' business goals and results, always with a data mindset, innovation and creativity for an end to end marketing delivery: media planning and management, branded content and social media, SEO, CRO, CRM, Creation, Development and Big Data projects.
Founded in 2013, Vitrio has more than 40 clients in Brazil and Latin America, 170 employees and has been growing, on average, 35% per year. Last year, it endorsed its business model during the pandemic and achieved a growth of 52% when compared to 2019. With a Phygital thinking, which connects the physical and digital worlds both in communication and in sales channels, the agency has developed several products (CDPs) that solve the most diverse problems in retail and acts in many cases in the Success FEE model, directly connected to the results of its customers.
"The arrival of Vitrio contributes to the strengthening of the network's performance in digital media, performance and integrated marketing. The partners' digital mindset and data-driven vision is very much in line with ours. With this movement, we have expanded our solutions for brands to grow theirs performance and strengthen the marketing strategy in the digital environment, a universe that is constantly changing and that requires attention. The forecast is to close 2021 with a growth of 47%." comments Bazinho Ferraz, CEO, Founder & Partner of B&Partners.co
For Gerson Ribeiro, Executive Director and Founding Partner of Vitrio, “Joining B&Partners.co brings creative excellence to Vitrio, strengthens our omnichannel performance and places us within a global network made by experts, with the possibility of plugging into our customers the most diverse solutions with the same innovative and data driven mindset that made us get here.” On the other hand, “B&Partners.co brings the possibility of Vitrio acting within its client portfolio, bringing digital excellence in its projects and contributing to our goal of growing 250% in the next 5 years”, complements Maurício Zimmermann, Executive Director and Founding Partner of Vitrio.
With Vitrio, B&Partners.co – The Brandtech Network, expands its services and business in digital and complements the seven pillars of network solutions - Data, Insights, Interactive, Content, Retail, Experience and Performance. "We are always aware of what brands' greatest demands are when they come to us. And drawing omnichannel strategies has been a great necessity. The 360 consumer is looking for innovation, we are always expanding with an eye on the future." complete Bazinho Ferraz
The network that acts as an incubator and accelerator for digital, technology, innovation and creativity companies, and, as a venture for martech platforms, started its operations with 3 Partners and 120 employees. Today there are 20 partners and around 770 people, it has operations in Argentina, Colombia, Mexico, the United States and Chile and has 180 clients. The other companies on the network are: Just a Little Data, Estúdio Eixo, New Vegas, BFerraz, Rede Snack, Score, Just Live and ABlab.
The transaction was brokered by Pipeline Capital, a Capital Tech Driven Company, which contributed advisor and strategic support to the acquisitions of B&Partners.co.
