| Last summer to promote the theatrical release of the Simpsons Movie, a dozen 7-Eleven convenience stores were temporarily -- and radically -- made over into Kwik-E-Marts, the fictional store of The Simpsons cartoon lore. Each participating store was transformed, inside and out. It became a public relations bonanza with long lines of fans creating a run on the stores, many waiting hours to buy limited-edition promotional merchandise.
Products sold in the stores were replaced with ones created to mirror the fictional goods featured in the The Simpsons, such as KrustyO's cereal, a product endorsed by the show's popular clown. Life-sized cutouts of the movie's characters adorned the aisles in addition to the packaging of the never-before sold items on the shelves. Over a millio |
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| 标题 | The Simpsons |
| 广告公司 | TracyLocke |
| 广告战役 | The Simpsons - 7-Eleven |
| 广告主 | 7-Eleven |
| 品牌 | 7-Eleven |
| Posted | 1月 2008 |
| 产品 | 仅限订阅者 |
| 行业领域 | 仅限订阅者 |
| 结果 | 仅限订阅者 |
| 媒体类别 | 案例研究 |
| 长度 | |
| 市场 | 仅限订阅者 |
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