As a brand, Vaseline has been looking after our skin since 1870. More recently, in Thailand, it joined forces with the Thai Red Cross and the agency Ogilvy to raise awareness of an important issue: a lack of skin donors for people suffering burns and other injuries. The result was a collaboration with the gaming community, which places great value on “skins” – the outfits and personas they download to change their characters’ appearance. Vaseline began by deliberately deleting “skins” to initiate dialogue. Soon everyone was talking about the missing skins and the lack of skin donors. In the month that followed, the film of the project was viewed 18 million times, and 500,000 jars of special Vaseline were sold, with all the proceeds going to the Thai Red Cross. |
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标题 | Skins for Skin |
广告公司 | Ogilvy Singapore |
广告战役 | Skins for Skin |
广告主 | Unilever |
品牌 | Vaseline |
首次发布日期 | 仅限订阅者 |
行业领域 | 仅限订阅者 |
媒体类别 | 游戏 |
长度 | |
首席创意官 | N....as C....nt 仅限订阅者 |
首席创意官 | M...o Ve.....to 仅限订阅者 |
创意总监 | N....as C....nt 仅限订阅者 |
联合创意总监 | ..a O...po 仅限订阅者 |
美术指导 | ..a O...po 仅限订阅者 |
联合创意总监 | S....ya M....ra 仅限订阅者 |
文案 | S....ya M....ra 仅限订阅者 |
文案 | J...me ..h 仅限订阅者 |
创意团队 | A....ny M....rd 仅限订阅者 |
Business Director | .J P..a 仅限订阅者 |
客户经理 | J..y ..w 仅限订阅者 |
客户总监 | J...e D....ouza 仅限订阅者 |