Brazil has a large number of people who feel isolated from society due to hearing impairments. So how to make them feel included? Ensure that a large number of people “speak” sign language. With its Passatempo biscuits, Nestlé is making a big contribution. On each cookie, instead of an animal or an object, Nestlé prints the sign language alphabet, so young (and not so young) consumers can learn to sign in a fun and playful way. |
|
| 标题 | Inclusion Cookies |
| 广告公司 | Publicis Brasil Comunicação |
| 广告战役 | Inclusion Cookies |
| 广告主 | Nestlé |
| 品牌 | Nestlé |
| 首次发布日期 | 仅限订阅者 |
| 行业领域 | 仅限订阅者 |
| 媒体类别 | 案例研究 |
| 长度 | |
相关作品
AdForum最新作品
