| 标题 | #flutwein - Our Worst Vintage (Board) |
| Brief | Ahr Valley is one of the most distinguished red wine-growing region in Germany, called the "red wine paradise". Due to catastrophic floods this region experienced a „living hell" in the summer of 2021.Our aim was to raise awareness of this economic devastation of the region, and draw attention to the financial disaster that wine-makers of Ahr Valley were facing.Despite the loss of the wine-makers, some 200.000 bottles of wine – soiled with mud and dirt – survived the disaster. The bottles looked impossible to sell. We created a special collection of wines from scratch, branded them as „Flood Wines”. Since they were coated in the original mud, we labelled them „authentically muddied”, and started selling them on a crowd-funding platform, dedicated to the rebuilding of the wine region.Every bottle symbolized the tragic fate of those wine-makers who were involved in the catastrophe. This platform allowed us to get in touch with those who were interested in wines and wanted to help. The sheer authenticity and „natural beauty” of the bottles covered in mud also attracted those who are open to innovative design solutions. |
| 广告公司 |
Seven.One AdFactory
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| 广告战役 |
#Flutwein
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| 广告主 |
AHR Valley
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| 品牌 |
AHR Valley
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| Posted | 11月 2022 |
| 行业领域 | 仅限订阅者 |
| 剧情简介 | 仅限订阅者 |
| 媒体类别 |
案例研究
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| Entrant Company |
Se.....ne Ad.....ry Cr....ve H...e . W...e R...it 仅限订阅者
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| Advertising Agency |
Se.....ne Ad.....ry Cr....ve H...e 仅限订阅者
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| Advertising Agency |
W...e R...it Bu....st 仅限订阅者
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| Media Agency |
Wa.....aux 仅限订阅者
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| Additional Company |
St.....xt G..H 仅限订阅者
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| Additional Company |
A....in e... 仅限订阅者
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| Managing Director |
..m S....rz 仅限订阅者
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| Director Strategy, Content & Creation |
D...el K...er 仅限订阅者
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| Creative Director |
Fri.......Paul Sp.....gen 仅限订阅者
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| Chief Creative Officer |
I...an B....ok 仅限订阅者
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| Chief Creative Officer |
L....te K...cs 仅限订阅者
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| Copywriter |
D...el K....r, Fri.......Paul Sp.....gen 仅限订阅者
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| Art Director |
A..e E...e, J...ne K....r, J..rg P....ld 仅限订阅者
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| Strategist |
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| Project Manager |
R....ca M...k, An......rin H...l 仅限订阅者
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| Influencer Management |
Mar.......ette H....th 仅限订阅者
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| Digital Creative Director |
J...gen M....er 仅限订阅者
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| Webdesign |
El.....th Th.....er, J....na K...nes 仅限订阅者
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| IT & Tech Consultant |
Be....in K...er 仅限订阅者
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| Director Digital & OOH / WallDecaux |
J...s Kof.......atz, J...y ..n Bec......eim 仅限订阅者
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| Digital Manager |
S...ie Sm....la 仅限订阅者
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| Media Consultant |
D...s Ba....t, Va....in O...ld 仅限订阅者
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| Producer |
..m Fr.....d, L...ig G...�, S....an Be.....ag 仅限订阅者
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| DOP |
Fr.....ka Fr....ld 仅限订阅者
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| Director |
..o G....er 仅限订阅者
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| Photography |
Fr.....ka Fr.....d, ..m Fr.....d, L...ig G..ß 仅限订阅者
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