Thanks to “fast fashion”, Europe produces more than 2 million tons of textile waste per year. To combat this, online fashion and footwear brand Zalando has adopted a sustainability policy: promoting eco-responsible collections, slowly eliminating plastics, and contributing to the circular economy via Pre-Owned, its second-hand clothing sales platform. To launch the initiative in Austria in a sustainable way, Zalando asked artists to create works from pre-owned clothes that were destined to be sold, obliging the artists to exhibit them without damaging them. The resulting installations were placed in high-traffic areas and the resulting social media buzz enabled the brand to communicate its new approach in a pollution-free way. A smart way of using a an old medium. |
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标题 | Pre-Owned |
广告公司 | Demner, Merlicek & Bergmann |
广告战役 | Pre-Owned |
广告主 | Zalando |
品牌 | Zalando |
首次发布日期 | 仅限订阅者 |
行业领域 | 仅限订阅者 |
剧情简介 | 仅限订阅者 |
媒体类别 | 户外广告 |
长度 | |
Entrant Company | D....r, Me....ek &...; Be....nn . D... 仅限订阅者 |
Creative Director | Se.....an Ka....nn 仅限订阅者 |
Art Director | M...o Go......ner 仅限订阅者 |
Copy | P..l B...ot 仅限订阅者 |
Copy | Ma.....ian P....ka 仅限订阅者 |
Copy | N....as R..n 仅限订阅者 |
Copy | A..a Re....ch 仅限订阅者 |
Graphic Designer | Vi....ia Ma......ger 仅限订阅者 |
Strategy | J...y H...d 仅限订阅者 |
Strategy | Ka.....na S...id 仅限订阅者 |
Client Director | B...ca Sc....wy 仅限订阅者 |
Projectmanagement | A...ia R...i 仅限订阅者 |
Projectmanagement | S...ia Go....ez 仅限订阅者 |
Artist | J...a N..l 仅限订阅者 |
Artist | Ma.....ian Ma......ger 仅限订阅者 |
Production | A....nt ..t W...e 仅限订阅者 |
Media Agency | M...a1 仅限订阅者 |