By now we’re used to buying breakfast cereal or nuts in bulk rather than stocking up on packs of the stuff. But how about detergent? Plastic pollution is a problem everywhere – but it’s particularly acute in India, where there are mountain-sized heaps of former packaging. Unilever decided it could no longer afford to be part of the problem, so it launched a solution. In supermarkets, it installed “Smart Refill” vending machines that allow consumers to refill old packaging – even from rival brands – with its detergents and washing up liquids. A new take on the Indian tradition of “repurposing” tins, boxes or tubs. The highly laudable initiative has already been honoured at international awards such as the Cannes Lions, New York Festivals and Mad Stars.
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标题 | Smart Fill |
广告公司 | VMLY&R Commerce |
广告战役 | Smart Fill |
广告主 | Unilever |
品牌 | Unilever |
Posted | 6月 2022 |
行业领域 | 仅限订阅者 |
剧情简介 | 仅限订阅者 |
媒体类别 | 案例研究 |
长度 |